What makes one want to buy something?

I went to Oxford Street today to look around a department store where I was to pick an object which caught my attention. I had to think about what attracted me to this object and why? What makes the object so special? I then had to consider what the object actually is, where is it made? What does it feel like/smell like?

I started looking around House of Fraser and of course it was difficult for me to pick only one item. I ended up choosing the Viktor & Rolf Flowerbomb Fragrance for Women. The reason I walked over to it was because of the way they displayed and presented the item. There were perfume bottles placed inside a dolls house type setting, up the stair way and in the windows. It gave off a very grand image, suggesting that if you buy the perfume then you may be considered as classy.

The design of the grenade shaped bottle and the gift wrap printed packaging also made me want to buy the item. The bottle was designed by Fabien Baron, in shape of diamond-granate, alluding at the fragrance itself, since it is so explosive, sophisticated and glamorous.The packaging looks like a present, and therefore one is inclined to think that it would make a perfect gift. I think the use of the colour pink is also very important within their advertising as it attracts female customers as it is a very feminine colour. This also applies to their use of pink flowers on their display.

 

The product details suggested that the fragrance is very magical and life changing, using very exaggerated and positive language...
'FLOWERBOMB is a floral explosion, a profusion of flowers that has the power to make everything seem more positive. Magically evocative notes will immediately awaken your deepest senses, giving you the impression of living life in your own secret garden away from reality'

 

Words such as EXPLOSION, PROFUSION, POSITIVE, DEEPEST, SECRET used in the product details make the customer more drawn into the product as the language used it very strong and powerful.

 

When I was looking at the fragrance stand, immediately I was asked if I needed any help and if I wanted to test the perfume. When I tested the perfume the smell was very fruity and sophisticated. The fragrance contains 'top notes of tea and bergamot, middle notes of sambac jasmine, orchid, freesia, and rose, with a base note of patchouli' when I looked up the ingredients.

I found out that the fragrance was introduced in 2005 as an oriental perfume, which matches the unusual ingredients used.

The Flower Bomb Eau De Toilette is available as 30, 50 and 100 ml and is £55- 75 a bottle depending on the size.

 

So, I wonder if it really is that special, or is it just the way it's described and displayed?