Alchemy Fashion Project Final Piece

 

 

 

 

 

 

 

Mannequin Photos

 

 

 

 

 

Some of my knit samples- Alchemy Project

 

 

 

 

 

 

 

 

ALCHEMY

Advertising

Tommy Hilfiger

 The Hilfigers El Cöuntry de-la-Club-ius / Spring Summer 2011 Advertising Image

This Tommy Hilfiger advert can immediately be recognized as a Spring/Summer collection with a fresh fun look, suggested by the sportswear and parts of the model's bodies on show. The image portrayed is classic American and very preppy, implied by the clothes worn and also the objects and surroundings in the image. The tennis courts, champagne, deck chairs and the beagles- traditional hunting dogs, idealise a typical upper-class American summer lifestyle. This also echoes the classic cool American image that the label pursues.

The large group of models convey a very family-like image, where the models look very young, healthy and beautiful. The models also show a range in age, which implies how the advert is directed to a diverse range of consumers.

The advert has a suggested theme of the sport tennis, which adds further connotations. Tennis is a sport that stereo-typically the upper-class dominates, holding onto the exclusive history where only upper-class families could afford to take up such a sport. Tennis courts are commonly associated with wealthy families who have grounds large enough to have them in their back yard, so this accentuates the wealthy image that is portrayed. One is then inclined to think that if you wear the Tommy Hilfiger label, then you will have the image of someone who pursues this wealthy American lifestyle.

The inclusion of champagne bottles in buckets ads another connotation, where it suggests how wearing the label will make you feel expensive and luxurious. The advert is all about desire of living the 'perfect idealised' lifestyle that this label pursues.

 

Proportion & Perspectives.

PHOTOGRAPHY.
Faces:

 

 

Landscapes:

 

 

 

Drawing objects inside objects